Launching a new product is always a risky venture for any business, since there is high levels of uncertainty regarding the product’s success. Regardless of the amount of market you research you have carried out, and all of the R and D work done prior to the launch, you may still face some glitches in the actual launching. Here are a few tips to keep in mind, to ensure that your product launch goes smoothly.

Plan Ahead

Plan the actual launching event well ahead of time. Look in to possible unique wedding reception venues, in which you can hold the launch, and pick the most suitable one.

While it is true that certain aspects of the launch may change closer to the actual day, it is always better to have done things, like checking out corporate event venues, ahead of time. You will also need to delegate the responsibilities for that day early on, as well as educate, train and prepare your employees for the new product that is to come.

Consider Alternative Marketing

Whereas the traditional form of marketing can be quite effective, using non-traditional forms, such as a flash mob, or any other kind of ‘guerrilla’ marketing, may actually be able to raise a greater interest among your potential customers regarding your product. When conducting such informal marketing activities, it is essential to obey any laws as well be ethical in whatever methods you use.

Inform the Press

Getting the media informed beforehand is always a great way of getting attention for your product. While some say that any publicity is good publicity, this may really not be the best case in this situation. Therefore get the press on your side, by sending passes for your big product launch event, as well as free samples of the product, pre-launch.

Do a Test Launch?

Speaking of samples, one of the best ways to ensure that your product doesn’t flop is by doing a beta test of sorts, with a small test run being done, before you officially launch. Get a group of people who would fall in to the usual customer category, and ask them to use the product. If it is a one use product, then getting their immediate reaction would be sufficient. However if your product is one which has repeated usage, then it is best to allow your sample market to take your product home and use it for a few days. Doing such a test run beforehand may help you to find certain usability glitches you were not aware of, and fix them in time for the launch.