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December, 2015

How To Launch A Product Successfully

Launching a new product is always a risky venture for any business, since there is high levels of uncertainty regarding the product’s success. Regardless of the amount of market you research you have carried out, and all of the R and D work done prior to the launch, you may still face some glitches in the actual launching. Here are a few tips to keep in mind, to ensure that your product launch goes smoothly.

Plan Ahead

Plan the actual launching event well ahead of time. Look in to possible unique wedding reception venues, in which you can hold the launch, and pick the most suitable one.

While it is true that certain aspects of the launch may change closer to the actual day, it is always better to have done things, like checking out corporate event venues, ahead of time. You will also need to delegate the responsibilities for that day early on, as well as educate, train and prepare your employees for the new product that is to come.

Consider Alternative Marketing

Whereas the traditional form of marketing can be quite effective, using non-traditional forms, such as a flash mob, or any other kind of ‘guerrilla’ marketing, may actually be able to raise a greater interest among your potential customers regarding your product. When conducting such informal marketing activities, it is essential to obey any laws as well be ethical in whatever methods you use.

Inform the Press

Getting the media informed beforehand is always a great way of getting attention for your product. While some say that any publicity is good publicity, this may really not be the best case in this situation. Therefore get the press on your side, by sending passes for your big product launch event, as well as free samples of the product, pre-launch.

Do a Test Launch?

Speaking of samples, one of the best ways to ensure that your product doesn’t flop is by doing a beta test of sorts, with a small test run being done, before you officially launch. Get a group of people who would fall in to the usual customer category, and ask them to use the product. If it is a one use product, then getting their immediate reaction would be sufficient. However if your product is one which has repeated usage, then it is best to allow your sample market to take your product home and use it for a few days. Doing such a test run beforehand may help you to find certain usability glitches you were not aware of, and fix them in time for the launch.

How To Make Your Event Successful?

Planning an event is one of the most stressful tasks as it involves a lot of effort as well as time. Even the proficient people fail due to improper planning and the right execution. This is the reason that one should consider all the aspects of an event and then start the preparations. Though it may be an exciting opportunity for you but at the same there are many responsibilities which you need to shoulder so that the event is successful. So if you are planning to organize any event, here is the checklist for you.

Kind of event hosted

The very first aspect to consider is the type of event that you are hosting. It may be a corporate event, a birthday party, wedding or some other occasion. Once you are sure of the kind of event, the other arrangements can be done accordingly and much of your burden will get reduced. Like corporate event would require corporate venues in Melbourne.

Set the budget

The next and most important is setting the budget. Ensure the amount of money that you wish to spend in hosting the event so that the preparations are done in the same way. You will definitely not want to over spend and therefore setting aside an amount will be beneficial in many ways. You will be able to organize the event in the budgeted way and save a few bucks if possible.

Selection of the venue

Once the type of event and the budget is decide, choose the venue and book it in advance. The corporate venues are different from the wedding venues and other occasions, so be a little careful in selecting the venue. Open ground, lawns, hotels etc are some of the choices that are open before you.


Nowadays the theme events are highly popular so you can go for an appealing theme to suit the occasion. Take the help of the internet to browse some of the interesting themes which can be integrated easily and look good too. In this way you will be able to create a long lasting impression of the guests. 


Decide the menu of the event keeping in mind the preference of the guests. Keep the starters, then go for the main course, desserts and drinks. Make sure that the menu is complete or else it can spoil your event. The eatables are an important part of the event so hire a caterer who is best, experienced and efficient enough to handle big events.

Prepare the guests list

Before writing down the invitations, prepare a list so that no guest is left. This will save a lot of time as you can directly copy the names from the list and distribute the invitations on time. So your guest list can prove really helpful.